As a Recruiter, you’re always looking for new ways to stand out from the competition and attract the best candidates and clients. This blog is perfect for those forward-thinking Recruitment Consultants that want to improve their personal brand and social media presence to ultimately recruit better.
What is a personal brand?
Everybody has a personal brand, whether they’ve consciously created it themselves or not. It’s a uniform perception of you and is usually based on your experience, actions, and achievements within a particular industry or marketplace.
The importance of a good personal brand in recruitment is not to be underestimated, as it’s very likely to be a decision-making factor for your potential candidates and clients. You know you’re a great Recruitment Consultant, but is this what your LinkedIn profile and activity says about you?
Personal branding refers to the conscious and intentional effort to influence this perception by positioning yourself as a credible authority in your marketplace.
How to improve your personal brand
You need to start by understanding your current personal brand before you can begin making improvements.
When a Recruiter leaves a voicemail, or sends an email, one of the first things clients and candidates will do is a Google search. Your LinkedIn profile is very likely to be the top result on Google and so becomes the first impression of you and the best indicator of your personal brand.
What does your LinkedIn profile position you as? Is it clear what your area of expertise is, and do you demonstrate this with your activity? Make sure you’re completely objective when answering these questions, otherwise it won’t be a true reflection of what others see. Over 50% of B2B buyers use LinkedIn when making purchasing decisions, so it’s important to get this part right.
Use the below tips to improve your personal brand on LinkedIn and start building your social media recruitment strategy:
1. Recommendations are key
We cannot emphasise enough how important recommendations are when building your personal brand. Recommendations provide real evidence of your knowledge and experience and are the #1 thing that separates you from your competition. This is potentially the most important piece of advice in this blog, as reviews and recommendations are estimated to influence over 67% of purchases.
Start by including recommendations in your sales process – every time you make a placement, close by asking the client or candidate if they could write a few lines on your profile about their experience. You can also click ‘request a recommendation’ directly on their profile to make this even easier.
When you have recommendations on your profile you can direct prospects to take a look on your profile which will strengthen your sales pitch – even better, LinkedIn will tell you if they’ve been on.
2. Content and engagement
A strong LinkedIn profile with recommendations is a great start, but you need to make your presence known throughout the platform. Instead of just making noise, you need to be making the right noise, in the right places.
Start by following relevant industry news and publications that will provide you with good quality content to share. It’s also a great idea to keep an eye on relevant news websites not necessarily on LinkedIn. You should be sharing articles that will add value to your clients and candidates, or genuinely interest those in your audience – e.g latest tech or project updates.
As well as sharing content, engage with others. Like and comment on articles shared by relevant connections and start building relationships through content engagement.
If you’re a confident enough writer, writing your own original LinkedIn articles is a fantastic way to build your personal brand. An original thought-leadership article will position you as a real authority in your sector and add value to your audience. Articles also remain on your main profile and will be visible to everybody that searches for you but will also appear on the newsfeed of passive candidates and clients.
3. Understand and improve your social selling index score
The LinkedIn Social Selling Index (SSI) is available to every LinkedIn member and is a great indicator of how effective you are at establishing your personal brand – check your SSI score here.
Think of your current SSI score as your starting point – connecting with the right people, engaging with the right content and establishing great relationships will improve your score and should ultimately result in more business and sales opportunities. The SSI tool is updated daily, so you can continuously measure your efforts and ensure you’re doing the right things to improve your personal brand.
Following these three simple steps will help you to understand and improve your personal brand across LinkedIn but can also be transferred across other social media profiles and social networks.
Recruitment Consultant jobs
Looking for a new job in recruitment? Want to know more about the role of a Recruitment Consultant or a day in the life of a Recruiter? We’re always on the lookout for ambitious recruiters to join our teams in Derby, Leicester, London and Leeds. We have an unrivalled training programme that will give you all of the tools you need to be successful – not forgetting our generous basic salary and uncapped commission! Contact our Talent Acquisition Manager, Rachael Bailey, below for an informal chat about a career with ATA Recruitment.
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